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LUCERO JOINT STOCK COMPANY (L.CO, JSC)
Office Address: An Phu 24, Quarter 1B, An Phu Ward, Ho Chi Minh City, Vietnam
Registered Business Address: Room 903, 9th Floor, Diamond Plaza, 34 Le Duan Street, Sai Gon Ward, Ho Chi Minh City, Vietnam
TIN: 0313273735 (issued on May 27, 2015 by the Ho Chi Minh City Department of Planning and Investment)
L.Co is a wood care ecosystem that provides comprehensive products and technical solutions. We partner with manufacturers, architectural projects, and brands to enhance surface quality, optimize efficiency, and preserve wood.
We drive innovation in the wood coating industry through high-quality products and optimized technical solutions. L.Co combines creative thinking, deep expertise, and social responsibility to create sustainable value for every wood surface.
Rialto Municipal Airport, Southern California
1969 - Rialto, California
A finishing company built beside the runway. 45 years of professional finishing experience.
2014 - Central Highlands, Vietnam
The second generation of L.Co was re-imagined as a sustainable and ethical wood care company.
Co-founder and CEO - Operations and Sales
"I believe lasting value begins with origin, people, and culture. L.Co was built on this belief-connecting local materials, communities, craftspeople, and manufacturers in an ecosystem where we learn, grow, and uplift one another. This is the legacy I aspire to build through L.Co."
Co-founder and CEO - R&D and QC
"I help lead research, development and quality at L.Co. As an artist, I have always had an interest in discovering and making things and with a background in science, the balance between aesthetics and chemistry builds the foundation of our products."
"Since the beginning of 2025, I have been working in the sales department for L.Co. Working with people is what I am the best at and chances are we will be working together soon!"
"Marketing is the authentic and clear communication of what the L.Co team believes in, creates, and learns, translating these into tangible value."
"At L.Co, the production process is defined not only by meticulousness and precision but also by the cohesion and seamless coordination among the production team members."
"I have over 20 years of wood finishing experience, and have worked with L.Co products for over 10 of those years. Our saying is everything is possible!"
Our responsibility extends from the forest to the factory to the home.
Sourcing
Our tung seeds are ethically foraged from highland farmers and ethnic minority communities across Central Vietnam.
Making
Each batch is hand-made, cold-pressed in our own facility. Traditional knowledge, refined for modern production.
Longevity
Built to be repaired, renewed, and to last for generations. The most sustainable finish is the one that doesn't need replacing.
“From the forest, through the craft, into the home, every drop carries a responsibility.”
| REFORESTATION | ETHICAL SOURCING | HERITAGE |
Vietnam's wood care specialist.
Plant-based formulas for the production line.
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LUCERO JOINT STOCK COMPANY (L.CO, JSC)
Office Address: An Phu 24, Quarter 1B, An Phu Ward, Ho Chi Minh City, Vietnam
Registered Business Address: Room 903, 9th Floor, Diamond Plaza, 34 Le Duan Street, Sai Gon Ward, Ho Chi Minh City, Vietnam
TIN: 0313273735 (issued on May 27, 2015 by the Ho Chi Minh City Department of Planning and Investment)
